Discussing "Enduring and Unfading", the 9th Sports Industry Carnival was successfully held in Beijing.

On December 20, 2024, the 9th Sports Industry Carnival of Lanxiong Sports was successfully held at Park Hyatt Beijing, with the theme of "Enduring and Unfading".

In the past 2024, it was a traditional big year for sports. The holding of the Olympic Games, the European Cup, and the World Cup qualifiers has brought much vitality to the sports industry; outdoor sports, mass events, and the spectator economy continue to be booming; many niche brands and emerging business forms that serve the sports population are also growing rapidly. At the same time, 2024 is also the tenth year since the release of Document No. 46 related to China's sports industry.

In these ten years, it is a history of the ups and downs of China's sports business and a history of the growth of China's sports companies. As an observer and recorder, Lanxiong Sports has been fortunate to participate in all these changes and growth. And each Lanxiong Sports Industry Carnival is an important time node to record these growth and change stories. The theme of this year's carnival, "Enduring and Unfading", also means being enduring and continuous. This is the characteristic of sports culture and the pursuit of the business world.

This carnival includes a keynote speech brought by Han Mu, the founder and CEO of Lanxiong Sports, and through the setting of nearly ten thematic sessions, it explores the present and future of the industry, trying to find the core strength deep inside China's sports. More than 30 guests on the stage, hundreds of entrepreneurs, investors, entrepreneurs, sports stars and media also gathered here to discuss the present and future of the sports industry. On this basis, the carnival continues to increase the online live broadcast and interactive community, and through multiple third-party broadcasting platforms such as the official WeChat community, video account, Bilibili, Douyin, etc., it presents the wonderful content of the entire process of the carnival to the entire industry.

The event officially started in the afternoon of that day. At the beginning, Han Mu, the founder and CEO of Lanxiong Sports, brought a keynote speech named "Enduring and Unfading". In the keynote speech, Han Mu put forward 6 key words:

-Chasing the stock

-Creating the first ten years

-Resetting the new baseline

-Finding the extension line

-Adapting to the new channel

-Becoming a good business

And 3 industrial observations:

-Understanding "lying flat": Lying flat is also a demand

-Embracing the experience: "China's" sports business

-Looking at the industry equally: Moving customers with love and driving oneself with business.

The second dialogue, "The Mystery of Amer Sports' Growth in the Chinese Market", was brought by Yao Jian, the President of Amer Sports Greater China, and Zheng Haorong, the Chief Editor of Lanxiong Sports. Yao Jian shared 3 things that Amer Sports in China and the world market are worth constantly reviewing and discussing. A clear and firm strategy, a strong error correction team, and a unique Amer Sports culture have jointly contributed to Amer Sports maintaining a compound growth rate of more than 50% for 5 years.

Then, the roundtable forum "Sports Marketing: Long-Term and Efficiency" was held among Guo Weiwei, the Co-President of CAA China Sports Department, Song Danna, the Deputy General Manager of Shenlan Sports, Li Yuan, the Esports Marketing Head of Ninebot, and Zhang Qing, the Founder and CEO of Key-Solution. It is not difficult to see from their conversation that for the sports marketing market in 2024, including event resource providers, brand parties, and related enterprises participating in marketing, they all have a real perception based on their respective perspectives. Choosing to go global or deeply cultivate the domestic market, sports marketing is still a highly cost-effective choice. And how to improve efficiency and accuracy has become an important solution for enterprises, brands, and events to go through the cycle.

In the theme conversation of "14 Peaks over 8,000 Meters and 6 Olympics", Ni Xialian, the World Table Tennis Champion, He Jing, the National Sports Master and无氧 14 Peaks over 8,000 Meters Climber, and the host Liu Yuxi each shared their experiences of conquering peaks and Olympics. From different projects and different ages, the two expounded their own understanding of the power of sports, and they also respectively won the 2024 Industry Figure Award of Lanxiong Sports.

In the roundtable forum of "The Chinese Power of Digging Gold in the Outdoor Field", Zhao Le, the CMO of Pechion, Li Lu, the General Manager of Zhonghui Zhipao and the Founder of Ultra Trail Mountaineering Race of China, Sun Lei, the Co-Founder and CMO of Qimalan, respectively shared their own methodologies of digging gold in the Chinese outdoor field with Fan Minghui, the chief writer of Lanxiong Sports and the host of the forum. Li Lu believes that the reason why Ultra Trail Mountaineering Race of China is not in a hurry to expand is that it prioritizes the quality of event operation and service level over event expansion. And Zhao Le also mentioned that Pechion will take the offline as an important channel strategic direction in the next two years.

Subsequently, Li Jianwei, the Senior Vice President of NBA China and the CEO of NBA X, Yu Lingxiao, the CEO of iQIYI Sports, Zhu Minjiang, the director and screenwriter, Li Jintian, the Founder and CEO of Realeague, and Huang Sichen, an investor, entrepreneur, and the author of the novel "Fate Movement", presented a roundtable forum with the theme of "The Survival Guide for Sports Content in 2024". In this roundtable, event resource providers, content platform providers, and content producers respectively expounded the development, changes and innovations of sports content in 2024 from their own perspectives. Li Jianwei mentioned that the packaging of value-added service products, the segmentation of user groups, and the integration of sports and other content products will become the main growth forces for future sports payment.

In the forum of "The Urban Economy and Consumption Reflection in Sports Events", Zhang Junhui, the General Manager of China Open, Jiang Lido, the Senior Vice President of Galaxy Entertainment Group Macau, and the host, Qiu Zhiwei, the partner of Chengxianxian and the author of "How to Create a Successful Commercial Event", conducted a detailed discussion on urban economy-related topics. The new upgrade of China Open in 20 years and the promotion of Macau's sports industry by Galaxy Entertainment Group were both carefully disassembled and reviewed in the forum, which also provides two powerful reference cases for the current integration of the sports industry and the development of the urban economy.

In the next roundtable forum of "Chinese Football in 2024", Xu Jiren, the Vice Chairman of the Chinese Football Association, Xie Hui, the Head Coach of Changchun Yatai, Guo Guangqi, the Sports Director of Yunnan Yukun Club, and the host, Zhao Yu, the chief writer of Lanxiong Sports, jointly conducted a comprehensive review and outlook on Chinese football in 2024. Xu Jiren mentioned in the forum that the key word for Chinese football in 2024 is change, hoping to make football a dignified career in China through a series of changes.

In the final roundtable forum of "Sports Offline Services in Consumption Stratification", Huang Chunxiang, the Vice President of Orange Lion Sports, Zhao Xiuming, the CEO of TiDe Fitness College of Jianmeng Sports Industry Development Group, Jiang Nan, the Managing Director of PURE China, and the host, Huang Hai, the partner of Zesheng Venture Capital and a business researcher, based on the combination of business data and the first-line perception of the market and consumers, jointly discussed the changes that have quietly occurred in the offline business format, consumer groups and habits in recent years.

After all the summit sessions were over, the closed-door social cocktail party and the NBA private sharing session, which returned this year, also started simultaneously. In the social cocktail party, hundreds of attendees who are also sports practitioners got closer to each other, conducted detailed communication and exchanges with each other, and shared their personal perception and New Year plans of the sports industry this year. The lucky draw session at the cocktail party also included heavyweight prizes such as a signed jersey by Tracy McGrady and a signed racket by Ni Xialian.

As an industry event that cannot be missed in China's sports industry every year, the 9th Sports Industry Carnival of Lanxiong Sports, as usual and in accordance with the standards, also continues to recommend and select the three model lists of "2024 Sports Industry Annual Industry Figure, 2024 Sports Industry Annual Marketing Brand, and 2024 Sports Industry Annual Innovation Brand". Many people and companies are still going against the trend and becoming the leaders in the industry, and they are also the hope of the new cycle of the sports industry.

Although the road ahead for Chinese sports is long, it is still a sunrise industry waiting to be developed. Just like the theme of this carnival, it requires the concerted efforts of more people with vision and ambition to be enduring and unfading.

Declaration: This article is originally created by Lanxiong Sports. Please indicate www.lanxiongsports.com. when reprinting.